Who we are,
how we work
LGX Design is a results-driven creative studio. We believe good design isn't just beautiful — it should create real, measurable value for your business.
"Founder-level commitment,
family-level care —
brands that actually land."
We're not a company that just makes things look nice. We're your business partner — from brand positioning and identity to digital channels and international expansion, the question we always end on is whether it actually grew your business.
Most design firms deliver files. We deliver results: measurable, reusable brand assets that are truly yours.
Three principles
Design PhilosophyVisuals are a means, not the goal. Before every design decision we ask how it helps the client reach their goal. Beauty grows naturally from function.
We prefer a design language that is lean and precise. Every element has to earn its place. Overdesign signals insecurity; the most powerful visuals come from restraint.
A brilliant proposal is worth nothing if it never ships. We stay deeply involved in execution — from design to print, from website launch to ad campaigns — all the way to the last step.
Born from four entrepreneurs'
frustration
LGX Design was founded in 2019. While building their own businesses, founders Roy, Leo, Cathy and Guangning all learned how rare a good creative team is — partners who truly understand business and also deliver quality design were almost impossible to find.
So the four of them decided to do it themselves. The studio started with one desk, three computers and a shared conviction: the value of design should be measured by the client's business growth.
The People
Behind
Four partners, each with a clear role and deeply connected — creative, visual and strategy working as one team. On every project you work directly with at least one partner.
Leads creative direction and brand strategy. Founded Red Power Design in 1997, serves as president of the Foshan Advertising Design Association, and has 30 years in design working with major Chinese brands such as Dongpeng Ceramics, Monalisa Ceramics and ARROW. Builds creative solutions from business logic.
Leads visual design and web development, turning creative concepts into precise pixels and code, with an almost obsessive eye for detail.
Focuses on brand strategy and go-to-market, combining market data with brand storytelling to help clients build awareness fast in new markets.
Leads exhibition design and build, merging spatial storytelling with brand language and overseeing everything from planning to on-site installation.
Small team,
full commitment
We stay small on purpose — four partners plus a curated network of collaborators, not a bloated production team. On every project you get our core creative talent directly.
We never take on more than we can handle, because one great partnership is worth more than ten mediocre ones.
Our journey
2019 — todayWhat we believe
Our ValuesWe'll tell you where your idea has problems, because what we really want is for your project to succeed.
When a project is beyond our strengths, we say no. Our professional reputation matters more than short-term revenue.
Many of our clients have worked with us for more than three years. We treat every project as the start of a long relationship.
We don't measure success with inflated traffic numbers. We ask one thing: did the client's business grow?