Fantasy of Taste
French patisserie website
An online showcase and ordering experience for a premium French patisserie, using minimal white space to convey quality and support a premium price.
Visit live site ↗Premium prices in store
but an online presence that couldn't back them up
The patisserie's problem was clear: premium in-store prices, but an online presence too thin to justify them. Customers couldn't feel the quality through the screen — and in high-end food, if a website doesn't earn trust at first glance, customers simply leave.
Amplifying texture and white space
to shorten the decision
Instead of flashy effects, the redesign amplifies high-resolution texture and white space. A minimal visual framework paired with a smooth online ordering flow shortens the customer's decision. The logic is simple: it looks premium, and it's easy to buy.
Design & build process
Four key milestonesWe started with in-depth conversations to define the site's core functions, then set the overall visual direction and studied competitors to frame the design.
We distilled the brand's premium feel into a homepage concept, which the client approved at the first presentation.
With the homepage set, we extended the brand across product pages, About and the ordering flow, and finalized the full-site design.
Final designs went straight into development: pixel-accurate front end, connected to the back-end system, with the ordering flow configured end to end.
A better experience delivered
business and visual growth
After launch, the minimal interaction design lifted the brand's perceived value and visibly improved order conversion and time on site.
"I'm extremely picky about interiors, branding and products and revised everything many times — but I loved the first website concept and approved it on the spot. What a find!"
— Founder, Fantasy of Taste03 · Website design
Alien Handpan
Handpan brand website
