YAKUN
Michelin-level Japanese restaurant website, Los Angeles
An online experience for one of LA's most talked-about restaurants, turning a wave of celebrity-driven traffic into premium reservations and lasting loyalty.
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Traffic exploded
but the website couldn't keep up
Within months of opening, YAKUN became one of Los Angeles's hottest restaurants, with celebrities such as Daniel Wu among its regulars. Demand exploded.
Its original website couldn't handle that demand. Guests lined up outside, but online the restaurant looked like an ordinary template site — a gap that badly undercut its premium image.
Michelin-level restraint
that attracts high-value diners
In the rebuild we dropped the conventional menu-list layout, combining a premium feel with a sense of scarcity: large dark fields and minimal typography showcase the detail of every dish.
That Michelin-level visual language and a restrained, smooth reservation flow turn curious visitors into high-value, long-term guests.
Design & build process
Four core stagesWe studied what celebrity-driven visitors actually wanted to see, and repositioned the site from simple information to an online extension of the fine dining experience.
Reflecting LA's high-end aesthetic, we used a premium dark palette with minimal white space and removed every distraction, so the ingredients themselves are the star.
Traffic means nothing if booking is hard. We cut unnecessary steps and placed reservation entry points beside the brand's strongest moments, shortening the path to a booking.
Most of a trending restaurant's traffic arrives from social media on phones. We invested heavily in mobile interactions and first-screen load speed for a seamless experience.
A premium rebuild delivered
soaring reservations
The new site finally captured the celebrity-driven demand. Elevated visuals reinforced the brand's premium position, and the smooth mobile experience made online reservations take off.
"Ever since Daniel Wu and friends came by, online traffic has been huge. LGX made our website worthy of it — it looks first-class, and our online booking conversion has more than doubled. This design is brilliant!"
— Founder, YAKUN07 · Brand & digital marketing
LuPetz
Pet brand US launch
